
Circular Voice 2023
Clear consumer information on recyclable materials is pivotal, ranking high among factors influencing perceptions of a product's sustainability. Challenges in discerning recyclability and price stand as primary barriers to transitioning to a more sustainable lifestyle.
Factors like a product's durability, repairability, and low energy consumption play pivotal roles in consumer purchasing decisions. However, the clash between values and reality is evident, with higher household costs influencing behaviors.
Voices from Circular Initiative 2023
Vanessa Butani
VP of Group Sustainability at Electrolux Group
Lisa Ekstrand
Vice President & Head of Sustainability at Vestas
Kristofer Sundgård
President & CEO of Stena Recycling Group

Download report
To achieve a sustainable future, 'Scaling up – for a new tomorrow' urges businesses to transition to a circular economy by maximizing existing resources, extending product lifecycles, and boosting recycling rates through the adoption of recycled and recyclable materials.

Last year's report
Would you like to delve deeper into the findings of the Circular Voice survey 2022?
The survey primarily centered on fostering collaboration for a brighter future and underscored the environmental advantages of utilizing recycled materials over raw materials sourced from nature.

Circular Initiative 2023
Scaling up – For a new tomorrow
Circular Initiative was the sustainability event of the year, where pioneering leaders gathered to exchange ideas, showcase projects, and establish collaborations. The theme that year was Scaling Up – realizing bold ideas and promising prototypes. It was time to take the leap into the loop!
You might also be interested in
![Digital product passport]()
Digital Product Passport (DPP)
![Egger furniture]()
Turning production waste into new panels with EGGER Italy
![Aluminium]()
Stena Recycling and Hydro collaborates to produce low carbon aluminium from post-consumer scrap
![cars recycled]()
End-of-Life Vehicle Regulation (ELVR)
![Blonde woman in profile in front of orange background]()
Circular Voice 2024
![An aerial view of wind turbine wings being transported to Stena Recyclings facilities.]()
Pilot project between Stena Recycling and Vestas
![A person holding the price tag for a blue collared shirt]()
Stop selling products that cannot be recycled!







