How to navigate the EU packaging and packaging waste regulation (PPWR)
With the EU adopting the Packaging and Packaging Waste Regulation (PPWR) in August 2026, the packaging landscape is entering a transformative era.
The years ahead will be eventful: Packaging waste must be reduced, the definition of producer will be broadened, and minimum levels of recycled content will become mandatory for new packaging. At the same time, the new regulations offer companies a valuable opportunity to reduce their carbon emissions, as packaging often accounts for a significant share of their total footprint.
